Social Media & Channels

Reach Your Buyers Before They're in the Market

Platform-specific content plans that put the right message in front of the right buyer — building trust and pipeline long before a sales conversation ever starts.

Book Your Free Strategy Call →

30 minutes. No pitch. No pressure.

Trusted by teams at

IBM Citrix HCL DXC Infrascale Teramind

Your Buyers Are Forming Opinions — Without You in the Room

B2B buyers do 70% of their research before they ever talk to sales. If you're not showing up where they look, someone else is shaping the narrative.

You're posting, but nothing's moving

Generic content that doesn't speak to your ICP generates likes from peers — not interest from buyers. Activity without strategy is noise.

Your sales team is cold-calling into warm audiences

While your reps are sending blind outreach, your ideal buyers are already on LinkedIn watching your competitors earn their trust post by post.

You have a content calendar, not a channel strategy

Knowing what to post each week isn't the same as knowing which platforms, which formats, and which messages move buyers toward a decision.

A Channel Strategy Built Around Your Buyer, Not Your Calendar

Four deliverables designed to make social a repeatable pipeline engine — not just a brand obligation.

Platform-Specific Content Plan

LinkedIn, YouTube, X, and beyond — each platform gets a tailored content plan mapped to how your buyers actually use it at each stage of the journey.

ICP Content Mapping

Role-by-role messaging that addresses the real pain points of the titles who approve, influence, and sign — not a one-size-fits-all feed.

Channel Selection & Prioritization

Focus your budget and attention on the two or three platforms that actually reach your buyers — with clear rationale for what to deprioritize and why.

Editorial Calendar & Templates

A ready-to-execute content calendar with post templates, hooks, and formats so your team can ship consistently without starting from a blank page every week.

"
Michael is one of the smartest marketers I know and also one of the best executors, which rarely go hand in hand.
— VP of Sales, DXC

Start Showing Up Where Your Buyers Are

In 30 minutes, we'll identify which channels are worth your time and what kind of content will actually move your audience toward a conversation.

Book Your Free Strategy Call →

No commitment. No sales script. Just a straight conversation about what's working and what isn't.