Trusted by teams at
Most B2B paid search campaigns are optimized for volume — not pipeline. We build campaign structures, keyword strategies, and bid frameworks engineered to put your offer in front of buyers who are ready to act.
Book a Free Strategy Session →30 minutes. No pitch. No pressure.
Trusted by teams at
Sound familiar?
Paid search should be your most predictable revenue lever. For most B2B teams, it's their most expensive guessing game.
Broad match keywords, generic ad groups, and low-intent queries drain budget on researchers, students, and tire-kickers — not buyers. Every click that doesn't convert is revenue that walked out the door.
Impression share, CTR, and Quality Score look great in dashboards. But if those metrics aren't connected to qualified pipeline and closed revenue, they're vanity — not value.
Without a bid strategy and reporting framework tied to pipeline outcomes, you're flying blind. You can't scale what works or kill what doesn't — and your CFO is starting to ask hard questions.
What you get
Four tightly integrated deliverables that turn your ad spend into a repeatable system for generating qualified demand.
A structured account and campaign hierarchy designed around buyer intent, journey stage, and offer type — so the right message reaches the right searcher at the right moment.
Intent-mapped keyword research segmented by funnel stage, audience role, and competitive gap — with clear guidance on match types, negatives, and audience layering to protect budget.
A data-driven bidding framework — manual, automated, or hybrid — that prioritizes cost per qualified lead over cost per click, with budget allocation mapped to your highest-value segments.
Pipeline-connected KPIs, a reporting cadence you can actually act on, and defined optimization triggers — so every week you know exactly what to improve and why it matters.
Michael is one of the smartest marketers I know and also one of the best executors, which rarely go hand in hand.VP of Sales, DXC DXC Technology
In 30 minutes, we'll look at your current paid search setup and identify the highest-leverage changes you can make right now — with zero obligation.
Book Your Free Strategy Session →No agency retainer required. No long-term commitment. Just a straight conversation about what's working and what isn't.