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Most teams can't agree on who their ideal buyer actually is — so marketing spends on the wrong audience and sales wastes cycles on deals that never close. We build the deep buyer intelligence that changes both.
Claim Your Free Consultation →30 minutes. No pitch. No pressure.
Trusted by teams at
The Real Problem
Sales is chasing anyone who'll take a meeting. Without a clear ICP, qualification is guesswork and win rates suffer. Every bad-fit deal is a tax on your team's time and morale.
Campaigns run, content gets published, ads get served — but the wrong people keep showing up. When you don't know who you're targeting, you're optimizing in the dark.
Generic value props don't move buyers. The words that close deals are specific — they name fears, reflect real language, and speak to what's actually keeping your buyer up at night.
What You Get
Detailed portraits of every key stakeholder — their title, daily pressures, success metrics, and the fears that block a decision. Built from real market data, not guesswork.
The exact circumstances that push a buyer from "not now" to "let's talk" — new leadership, compliance deadlines, growth inflections, competitive shifts. Know when to show up and why.
A side-by-side audit of the words and phrases that resonate with your buyer versus the ones that create friction — so your sales team speaks the buyer's language, not your own.
A practical qualification model — firmographic, behavioral, and situational criteria — so sales can tier accounts fast, focus on the highest-probability deals, and stop wasting cycles on bad fits.
Michael is one of the smartest marketers I know and also one of the best executors, which rarely go hand in hand.
— VP of Sales, DXC
In one focused session, we'll map out where your ICP clarity breaks down — and show you what it takes to fix it. No homework required.
Book Your Free Consultation →30 minutes. No pitch. No pressure.