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Michael Clark

Michael Clark Profile Pic_01-2.jpg

I am a seasoned marketing executive with 20 years of experience in designing innovative marketing strategies, developing product roadmaps, and conceptualizing growth plans to increase revenues and ensure enterprise-wide success.

With a passion for software technology products, I am an expert at developing and leading marketing strategies, building top-performing cross-functional teams, and overseeing budgets. I am a big picture thinker with a strong business acumen, advanced technical skills, and extensive tech industry experience capable of maximizing resources through the alignment/re-alignment of marketing functions and tactics with other functional areas. Further, I enjoy working together with the sales and internal teams across multiple organizational levels to fine-tune processes and ultimately deliver value for our customers.

My expertise encompasses all aspects of marketing leadership, from developing campaigns and event organization to designing roadmaps, establishing strategic partnerships, and improving business outcomes. Throughout my career, I planned and delivered powerful marketing strategies, campaigns, and tactics, while building high-performing marketing teams. This background allows me to quickly troubleshoot and manage the full spectrum of marketing operations from strategy through tactics and delivery. As a professional Marketing Consultant, I believe in maintaining a positive mindset, creating partnerships with a purpose, and always striving for significant outcomes. Contact me today for an initial consultation, and find out more about how I can tailor my services to your needs.

Marketing Expertise

Marketing Strategy and Leadership

  • Developed omnichannel communication strategies that captured and leveraged internal knowledge from
    sales, pre-sales, support, and development, then rebuilt brand communications to appeal to both technical
    and business buyers.

  • Planned and orchestrated overall marketing strategy for software, SaaS, Cloud, Managed Services, and
    Analytics solutions.

  • Built entire marketing teams and improved and enhanced results from existing teams.

  • Created segmentation and ABM strategy for cross-sell and up-sell planning with sales.

  • Managed marketing budget, vendor and partner relationships.

Digital Marketing & Demand Generation

  • Created and executed new demand generation campaigns and tactics that increased MQLs by 117% and increased revenue by 80%.

  • Improved top three Google keywords by 266% and top 4-10 keywords by 135% in 1 year.

  • Increased campaign engagement by 1,200% while decreasing campaign spending by 66% for Google Ads, LinkedIn, Twitter, and Facebook.

Product Marketing

  • Led product launch process for software and services companies.

  • Established cross-functional teams to create, and market integrated product & services solutions.

  • Member of Executive Product Action Committee responsible for ensuring development priorities were driven by market requirements.

Content Marketing

  • Authored technical white papers, blog posts, website content, collateral, and sales playbooks, email / social media campaigns, and press releases.

  • Established tech blogger influencer marketing programs that generated 24x more content pieces over
    12-month period.

  • Created Innovation Marketplace to list partner solutions built for company’s platform.

  • Established Case Study Library that offered multiple standardized case study formats organized by industry, horizontal business unit, technology and solution to provide sales with the best content for their needs.

Field Marketing

  • Improved event metrics by 250% for AWS, Microsoft, Gartner, IBM, Money 2020, Finovate and other
    industry events. 

  • Planned and executed client user groups, executive forums, road shows, and customer/partner Hackathons.

  • Created, promoted and presented customer and partner webinar events.

  • Primary trainer for products and services for internal sales and partners.

Partner Marketing

  • Led partner programs with AWS, Microsoft, VMware, Citrix, IBM and others.

  • Established relationships with key industry analysts including Gartner, IDC and Forrester.

  • Developed new partnerships with Epic and Cerner that lead to a 400% growth in healthcare sales.

  • Reduced marketing costs by over 50% through sourcing and managing partner co-funded marketing programs.

  • Established new relationships with technical blogger and influencer community increasing total influencer partners by 180%.

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